FirstPencil is a female-owned BB BEE Level 2 South African advertising production company servicing clients both locally and abroad. We are passionate about creating work which combines powerful aesthetics, real connection and careful consideration.

Justine Puren-Calverley - Director & Co-Founder

Not one to be boxed in, Justine has, over the past 6 years, worked on projects ranging from subtle and warm performance pieces to complex 3D animation, realistic visual effects, outlandish stop frame, Big Data documentaries and even the collation of a Fashion Show. Her love for the craft shows in her attention to detail and scrupulous integrity to concept, regardless of the brief.

Mark Middlewick - Director

Mark has directed commercials for brands across the globe. He’s especially skilled in comedy and any work that tells a story.

Mark uses his film background to find the heart in every project and on set he has a knack for drawing out memorable performances (he’s even directed Adrien Brody in his short film “The Mascot”).

When he’s not jet-setting or shooting the next big campaign, he's working on one of his short films.

Lebo Mabuela - Production HOD & Co-Founder

Lebo is the glue that keeps both our team and the production together. She’s our tie breaker and our final decision.

With over 14 years of production experience, Lebo can negotiate any location, wrangle any crew and bring together any production - big or small.

Brenda Wilson - Co-Founder

FirstPencil was Brenda’s brainchild and she’s been growing and nurturing it over the past 6 years. Her background as both agency and production house producer makes her uniquely able to see to see things from all angles.

Brenda cares about everyone from the client, to the agency and the crew, but mostly Brenda cares about the job - each and every one of them.